Awmium brand kit
awmium.com/brand

Azmir Murad, Analytics Engineer, Dhaka, Bangladesh
hello@awmium.com


THE MARK

awmium-mark-gradient   primary, on cream (#FAF8F4) or warm black (#141311)
awmium-mark-ink        one colour, for light grounds and print on light stock
awmium-mark-white      one colour, for photos and dark fills where the gradient fights
awmium-wave            the icon, for avatars and favicons (PNG only)

Every mark comes as SVG, which scales to any size, and as PNG at 600 and
2400 px wide. PNGs have a transparent background.


USE

Clear space    at least a quarter of the mark's height on every side
Minimum size   22 px tall on screen, 6 mm in print; below that, use ink or white
Name           the mark stands alone; set "Azmir Murad" or "Awmium" in type
               beside or below it, never fused to it
Do not         recolour the gradient, rotate, outline, stretch, add shadows
               or glows, or place it on busy imagery without a solid field


COLOUR

ground     #FAF8F4 light    #141311 dark
text       #1A1915 light    #ECEAE4 dark
accent     #FF3458
gradient   #5951D8  #843AB5  #C23584  #E2306C  #FD1D1D   (violet to red, left to right)


TYPE

Newsreader          headlines
Plus Jakarta Sans   body copy
JetBrains Mono      labels, paths and dates, lowercase
All three are free on Google Fonts.


Bios: awmium.com/brand
Headshot on request: hello@awmium.com
